For many the idea of a Waffle House will bring about thoughts of a greasy spoon diner that is prominent throughout the south that serves decent food that is made by short order cooks. For those that are investment minded Waffle House is one of the rare companies that will only sell its franchises to actual employees. Regardless of what your thoughts are about this company they will be changing shortly if they are able to finalize their venture with Roadie Incorporated. Haidar Barbouti knows that the idea may seem a stretch to most it’s not that far for CEO Walt Ehmer who believes combining the delivery of items with waffles is a genius move.
Admittedly the company will not be on the scale of competing with UPS, Federal Express, or the US Postal Service but it is an idea that could increase exposure to local shops. How it will work is fairly simple a person needs to get a package to a certain part of the country. They get on Roadie to find a fellow Waffle House customer that will be headed that way and will agree to take it for them. For the person agreeing to carry the package, Waffle House will provide you a free beverage and when you download the app it will give you a free waffle. Neither of these are significant costs to the company but it does provide a public meeting place that people can eat, and now send their package around the country.
